High-fashion clothing brand store with lookbook galleries, AI-powered size recommendation, virtual try-on, and influencer collaboration marketplace.
The fashion brand struggled to translate its editorial aesthetic into an online shopping experience, with high cart abandonment and poor mobile conversion rates.
We designed a runway-inspired Shopify Plus store with lookbook galleries, AI size recommendations, influencer collaboration features, and a seamless mobile checkout experience.
Fashion brand Shopify store with lookbook editorial, virtual try-on, loyalty programme, and automated collection drops with countdown timers.
Collection drop campaign, waitlist management, launch countdown, limited inventory checkout, loyalty points accrual, and post-purchase engagement.
Marketing team schedules collection drop via admin; Klaviyo email/SMS campaign sent to subscriber list 48h before launch.
Pre-launch page captures email waitlist; countdown timer drives urgency as inventory is revealed at launch time.
On launch, inventory lock prevents oversell; checkout queue manages peak traffic with fair first-come serving.
Points awarded post-purchase; Klaviyo flows send styling tips and restock alerts to drive repeat purchase rates.
A battle-tested methodology that turns complex challenges into elegant, high-performance solutions.
Deep-dive into fashion retail trends, competitor analysis, and target audience personas.
Magazine-style layouts, lookbook galleries, and editorial product photography integration.
Custom Shopify Plus Liquid theme with AI-powered size recommendation engine.
Influencer marketing integration, Klaviyo email automation, and growth optimization.
Every solution we build comes packed with enterprise-grade features that ensure reliability, performance, and scalability.
AR-powered virtual fitting room for try-before-you-buy experience.
Machine learning size predictor reducing returns by analyzing body measurements.
Shoppable editorial lookbooks showcasing complete outfits and styling ideas.
Built-in influencer collaboration marketplace with commission tracking.
Automated notifications when sold-out items are restocked.
Seasonal sales automation with countdown timers and flash deal support.
Key architectural decisions, data flow optimizations, and security patterns implemented for enterprise performance.
Redis-backed checkout queue serialises purchase requests at drop launch, ensuring fair access and preventing server overload.
AR try-on SDK overlays garments on camera feed using body pose estimation, reducing return rates on size uncertainty.
Post-purchase, browse-abandonment, and VIP tier flows personalised with product data from Shopify custom metafields.
We carefully selected a cutting-edge technology stack to ensure maximum performance, maintainability, and future-proof scalability for this project.
"Our online store now feels as premium as our flagship boutique. The AI size guide alone reduced returns by 45%."
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