Shopify

Radiance - Beauty & Cosmetics Store

Premium beauty store with AI skin analysis tool, shade-matching technology, subscription beauty boxes, and ingredient transparency dashboard.

Industry Beauty & Cosmetics
Year 2025
Duration 6 Months
Delivered On-Time
Client Verified
Radiance - Beauty & Cosmetics Store - Case Study by Techphin Labs
78%
Subscription Retention
2.8×
AOV Increase
95%
Shade Match Accuracy
50K+
Skin Analyses/Month
Deep Dive

Understanding The Problem & Our Approach

The Challenge

The beauty brand needed to replicate the personalized in-store consultation experience online while managing complex subscription and ingredient transparency demands.

Legacy Systems Scalability Issues Data Silos

Our Solution

We created a premium Shopify Plus beauty store with AI skin analysis, shade-matching technology, subscription beauty boxes, and comprehensive ingredient transparency dashboards.

Modern Stack Cloud-Native Future-Proof
System Architecture

Visual Architecture Blueprint

Beauty and cosmetics Shopify store with shade finder tool, AR try-on integration, subscription refill programme, and influencer content commerce.

Beauty Shopify Store
Custom Shopify 2.0 Theme
Storefront
Shopify API
Product & Variant Manager
Commerce API
Shade & Skin Engine
Shade Finder + AR Try-On
AI Layer
Beauty Database
Shopify DB + Custom Apps
Data Layer
Subscription & Reviews
Recharge + Yotpo APIs
Integration
Execution Pipeline

End-to-End Technical Workflow

Shade match quiz, AR virtual try-on, foundation shade recommendation, subscription refill order, and influencer shoppable content flow.

01

Shade Finder Quiz

Skin tone quiz with photo upload matches customer to their foundation shade from product range with 95%+ accuracy.

Input: Skin Tone + Undertone
Output: Shade Match
02

AR Virtual Try-On

WebAR renders lip, eye, and foundation shades on customer's live camera feed before purchase decision.

Input: Shade Selection
Output: AR Preview
03

Subscription Refill

Customer subscribes to monthly refill; Recharge handles recurring billing with pause, skip, and swap options.

Input: Product + Frequency
Output: Subscription Active
04

Shoppable Content

Influencer UGC tagged with products becomes shoppable via look-book; purchase attributed via influencer code.

Input: Influencer Content + Tags
Output: Shoppable Look
How We Work

Our Development Process

A battle-tested methodology that turns complex challenges into elegant, high-performance solutions.

1

Discovery & Research

Beauty industry analysis, skin science research, and competitive product personalization benchmarking.

2

Architecture & Design

Elegant feminine design system with interactive skin analysis quiz and shade matcher UI.

3

Agile Development

Custom Shopify Plus theme with Python ML integration for skin analysis and shade matching.

4

Launch & Optimization

Subscription management with ReCharge, influencer program, and retention campaigns.

Built-In Capabilities

Key Features Delivered

Every solution we build comes packed with enterprise-grade features that ensure reliability, performance, and scalability.

AI Skin Analysis

Computer vision-powered skin type assessment with personalized product recommendations.

Shade Matching

AR-powered foundation and lipstick shade matcher using facial recognition.

Subscription Boxes

Curated monthly beauty boxes with skip, swap, and customize options.

Ingredient Transparency

Full ingredient breakdown with sourcing info, certifications, and safety data.

Gift Builder

Custom gift set configurator with personalized packaging and messaging.

Beauty Dashboard

Customer skin journey tracking with progress photos and routine analytics.

Engineering Deep Dive

System Design Highlights

Key architectural decisions, data flow optimizations, and security patterns implemented for enterprise performance.

Skin Tone Detection AI

TensorFlow.js skin tone detection model runs in-browser on uploaded selfie to extract ITA angle for shade matching.

WebAR Try-On Engine

Three.js + face landmark detection overlays cosmetic shades on real-time camera feed at 30fps in the browser.

Recharge Subscription Sync

Recharge webhooks sync subscription status to Shopify tags, unlocking subscriber-only pricing and early access automatically.

Technology Stack

Built With Modern Technologies

We carefully selected a cutting-edge technology stack to ensure maximum performance, maintainability, and future-proof scalability for this project.

Shopify Plus
Liquid
Python ML
ReCharge
Cloud Hosting
CI/CD Pipeline
SSL & Security
Performance CDN
Gallery Preview

"The AI skin analysis tool became our biggest differentiator. Customers trust our recommendations because the technology is incredibly accurate."

C
CMO
Radiance Beauty

Ready to Build Something Amazing?

Let's transform your idea into a world-class digital product. Our team is ready to bring your vision to life.

Get Free Consultation