A subsidiary of Delivery Hero, foodadda launched in Malaysia as a food delivery platform. Dedicated to helping customers get their tasty favourites fast, it quickly won the hearts and minds of customers in Malaysia..
Customers in Malaysia needed a faster, more reliable platform for food and grocery delivery with real-time tracking.
Launched a robust delivery ecosystem with live driver tracking, real-time inventory sync, and scalable microservices to handle peak hours.
Real-time food and grocery delivery architecture with live GPS driver tracking, microservices dispatch engine, and sub-20-minute delivery SLA.
Customer order placement to driver dispatch, live GPS tracking, delivery confirmation, and post-delivery analytics pipeline.
Customer browses restaurant/grocery catalogue, adds items to cart, and places order with preferred payment method.
Push notification dispatched to restaurant dashboard; order confirmed and preparation timer started.
Dispatch algorithm assigns nearest available driver using real-time GPS coordinates and traffic heuristics.
WebSocket channel pushes driver GPS coordinates every 3 seconds to customer app until delivery confirmation.
A battle-tested methodology that turns complex challenges into elegant, high-performance solutions.
Deep-dive into business requirements, user personas, market analysis, and technical landscape assessment.
System architecture blueprints, UI/UX wireframes, interactive prototypes, and design system creation.
Iterative sprints with CI/CD pipelines, code reviews, automated testing, and continuous stakeholder feedback.
Production deployment, performance monitoring, A/B testing, and post-launch growth optimization.
Every solution we build comes packed with enterprise-grade features that ensure reliability, performance, and scalability.
SOC 2 compliant infrastructure with end-to-end encryption and zero-trust architecture.
Auto-scaling cloud infrastructure designed to handle 10x traffic spikes seamlessly.
WebSocket-powered live updates ensuring data consistency across all touchpoints.
Pixel-perfect experiences across all devices, from mobile to 4K displays.
Custom dashboards with real-time KPIs, funnel analysis, and predictive insights.
RESTful & GraphQL APIs enabling seamless third-party integrations and extensibility.
Key architectural decisions, data flow optimizations, and security patterns implemented for enterprise performance.
Geospatial R-Tree index on driver locations enables nearest-driver lookup in under 50ms even at peak order volumes.
Persistent WebSocket channels maintained per active order deliver driver GPS events at 3-second intervals without polling.
Redis pub/sub decouples order ingestion from dispatch processing, absorbing traffic spikes during meal-time peaks.
We carefully selected a cutting-edge technology stack to ensure maximum performance, maintainability, and future-proof scalability for this project.
"Thanks to the seamless app experience, we quickly won the hearts and minds of customers across Malaysia."
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